Target Audience Research

In the lesson today I was given the task of target research. I have produced a questionnaire that members of my target audience will fit out, as it will help me to make decisions on the final design, content, price and frequency of my magazine.






1. What is your age?
16-20 □ 21-25 □ 26+ □






2. What is your gender?
Male □ Female □






3. What is your favourite genre of music magazine?
Pop □ Rock □ Indie □ Dance □ RnB □ Other □






4. What three words do you associate with Indie?
_________________________________________________________________________






5. What music magazine(s) do you currently read?
_________________________________________________________________________




6. When do you buy your magazine?
Daily □ Weekly □ Fortnightly □ Monthly □






7. How much do you think is a reasonable price to pay for a music magazine?
£1.50-£2 □ £2-£2.50 □ £2.50-£3 □ £3-£3.50 □ £3.50-£4 □ £4+ □






8. What do you most like to read about in music magazines?
CDs/Albums/Singles of the week □
Gig Reviews □
Articles on artist/band □
Other _________________________________________________________________________






9. What do you dislike to read/see in music magazines?
_________________________________________________________________________






10. Which do you prefer to read about?
Local Bands □ Famous Bands □






11. Rank in order of 1-4, which colour scheme you most prefer: (1 being your first choice and 4 being your last choice)
Red, Black and White □
Grey, Black and White □
Pink, Black and Grey □
Dark Blue, Light Blue and White □






12. Who is your favourite artist or singer?
_________________________________________________________________________
















Thank you for filling in my questionnaire.